Club Mareva Beirut · Web Development
Complete WordPress to Next.js migration for the first Cuban Habanos Lounge in the Middle East. Built a luxury digital experience with reservation system, event management, and brand showcase for 46+ cigar partners.
01 — The challenge
Club Mareva Beirut needed to migrate from an outdated WordPress site with Avada theme and Fusion Builder to a modern, performant platform. The challenge included preserving 49 blog posts, 459 images, and complex event content while creating a luxury digital experience that matched their premium brand identity as the first Cuban Habanos Lounge in the Middle East.
A premier luxury lounge — the first Cuban Habanos experience in the Middle East — was running on a sluggish WordPress site with Avada theme and Fusion Builder. Page load times and a dated aesthetic were undermining the brand's premium positioning.
Reservations were handled through phone calls and DMs. Events for 46+ cigar brand partners had no dedicated showcase — losing potential guests and partnership visibility.
Years of brand equity lived in 49 blog posts and 459 images scattered across WordPress. Any platform move risked losing this archive — and with it, SEO rankings built over years.
02 — Our approach
Built a complete Next.js 16 website with React 19, Tailwind CSS 4, and GSAP/Framer Motion animations. Developed a custom Python migration pipeline that parsed WordPress WXR exports, cleaned Fusion Builder shortcodes, and output structured JSON. Implemented an interactive table reservation system, event management CMS, brand partnership showcase for 46+ cigar brands, and S3-based media asset management. Deployed on Vercel with ISR for optimal performance.
A Python pipeline parsed WXR exports and stripped Fusion Builder shortcodes, moving 49 posts and 459 images to structured JSON without losing a decade of SEO equity.
Guests book a table with live availability instead of a phone call, while the lounge keeps full control over floor capacity.
46+ international cigar brands each get a dedicated presence, turning Club Mareva's humidor into a browsable, sponsorship-ready catalogue.
Every whisky tasting and masterclass photo lives in an ImageKit-optimized S3 pipeline, keeping a 50+ event annual calendar fast and current.
Built with
03 — In detail
04 — How it unfolded
WordPress audit, content extraction pipeline development, design system definition
Next.js build, reservation system, event CMS, brand showcase
Data migration, QA testing, Vercel deployment, DNS cutover
05 — The impact
Delivered a luxury digital experience that elevated Club Mareva's online presence to match their premium physical venue. The new platform seamlessly handles event bookings, showcases their collection of 220+ cigar varieties from 46+ brands, and supports their active calendar of 50+ annual whisky tastings, cigar masterclasses, and exclusive events.
Client voice
The Elites transformed our online presence from an outdated WordPress site into a luxury digital experience that truly reflects who we are. The reservation system and event management have streamlined our operations.
Woody GhsoubiCo-founder, Club Mareva BeirutTell us what you’re building. We’ll reply with a clear, honest scope — no obligation.
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